Social networks then become a new communication tool to reach the consumer as closely as possible. In order to take a step towards modernity, companies are using social media tools in their marketing strategies that allow them to win customers at a lower cost and without much trouble.
Entrepreneur, founder of Seomaniak in Barcelona
Today, more than 3.4 billion people around the world use social media. Facebook alone has 1.8 billion monthly active users. According to the Medianet study , 13 million Moroccans use Facebook , or 39% of the population. The country is thus the fifth largest user of the network in Africa .
Indeed , social network marketing has become one of the key issues for companies at the international level as well as at the national level. They must restructure their marketing strategies to integrate these new technological tools for communication and customer prospecting.
Social networks then become a new communication tool to reach the consumer as closely as possible. In order to take a step towards modernity, companies are using social network tools in their marketing strategies. Which allow them to win customers, at a lower cost and without much trouble.
What confirms it Serge Soudoplatoff : In this horizontal universe where customers have taken over, the brand must be there to facilitate exchanges with its customers, which means that it must become a “service brand”. It is for this reason that the brand must integrate a social media marketing strategy. Which is based on communication and marketing.
Reasons for adaptation of social networks by the Moroccan company
HR Recruitment Employer brand
Linkedin and Viadeo are defined as additional recruitment channels. This allows them to broaden and diversify sourcing as well as publish offers, consult applications and quickly access the social profiles of candidates in order to promote the employer brand.
Promotion of events
And this thanks to the evolution of social networks, the visibility of an event; invitations from participants and scripting the cycle: before-during-after, has become an essential thing. As well as promoting live via unlive-tweet for example, as well as involving the community via playful interactions (games, quizzes, etc.).
Brand image and e-reputation
In order to increase a great reputation on social networks. The brand evokes its history while emerging its personality and strengthening its emotional base. Not only by listening to the noise around the brand but also by monitoring reputational damage as well as reacting quickly to negative noise.
The benefits of social networks
Today, social networks have become almost essential tools for all companies that want to develop their communication and their commercial activities. With the population and/or their clientele in order to make the work more collaborative and the communication more fluid. It’s the ideal place to be to gain visibility and interact effectively with prospects and customers. So, what are the benefits of social networks within the company?
According to Weinberg (2009), the main advantage of social media marketing is related to costs. The financial barriers to social media marketing are very low compared to traditional marketing. PPC advertising on sites like Facebook is “geo-targeted” according to specific criteria, in order to reach the correct audience.
People spend more than a quarter of their time online involved in communication activities (eg, emails, IM chat, and social media). This equals the total time spent online for general leisure and entertainment. A consumer behavior study found that individuals pay great attention to advice and information shared online (Huang et al. 2009). While other studies show that this information can directly influence buying decisions. Indeed many of the stated benefits of new media use (increased reputation, anticipated reciprocity) relate directly to its aspects of social interaction.
Unlike watching television or listening to the radio, the interactivity of new media allows consumers to become more than just passive stimulation.
Better access to information
Interactivity gives better access to information and support increased user control and engagement with social media content. It depends on the context. This user interactivity allows consumers to participate in personal social networks by selecting the content, timing, and specific communications applications Act of Social Networks allow consumers. Active monitoring takes place in a social networking context and requires the attention and participation of all parties, including individual users, groups of networked people or communities and brands
Social networks give marketers the ability to target and target consumers based on the personal interests of network users and their friends. For example, listing country music as one of your interests on a social networking site, the user is likely to see announcements of country music artists and concerts. Advertising on some sites will also highlight country artists as friends to provide a personal connection. With this “ smart ” marketing and advertising, marketing will effectively reach people who are most interested in what they have to offer.
Sometimes web designers cannot avoid some complexity in the architecture of a web site. Links to frequently asked questions (FAQs) and links to online representatives are useful to help customers in the selection or purchase process. A merchant shouldn’t just offer online support.
In many cases, it is more convenient for customers to call a business. Therefore, the use of a toll-free telephone number for customers should be considered. Order fulfillment and fast delivery systems are as essential to the development of electronic loyalty as the other factors.
A thoughtful logistics system that ensures prompt delivery after the checkout process contributes to customer satisfaction, which contributes to fair behavior. In addition to the speed of delivery .Some customers prefer to get the product by parcel services, such as FedEx and UPS. Others might want to pick up a product from a physical store so they have someone to turn to.