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Technological progress continues to revolutionize our lives day by day and the latest big game-changing innovation is artificial intelligence.

In other words, these are computer systems that no longer content themselves with collecting, storing and processing information, but which also have the ability to reason, learn and self-correct. They don’t necessarily need to be programmed to perform an operation to do so and can even simulate human reactions in some cases.

Artificial intelligence can be applied to a multitude of fields and perform a large number of tasks, from the simplest to the most complex. Among the areas where artificial intelligence has been used more and more lately is Marketing.

We are now talking about Predictive Marketing, a fascinating and very interesting subject that we will talk about in this article.

Artificial intelligence for sales forecasting

Artificial intelligence is now able to collect a large amount of data relating to the company and its environment in real time and update sales forecasts accordingly. Contrary to traditional forecasts, this technology allows great responsiveness and maximum stock minimization. For example, if you produce umbrellas, artificial intelligence will automatically adapt your production forecasts to the weather and supply each of your points of sale with an optimal quantity.

Predictive marketing at the service of commercial prospecting

Predictive marketing allows you to bring out an intelligent segmentation of your prospect database, establishes a scoring and analyzes the data to create precise personas representing your customers.

But it doesn’t stop there! The biggest advantage of using predictive marketing within the marketing function is that it all updates automatically. Artificial intelligence constantly analyzes the profiles and interactions of prospects with you and readjusts the segmentation, scoring and personas on this basis, and this in real time.

Extreme customization

Predictive marketing allows you to tailor your digital platforms precisely to each user. It will analyze the behavior of Internet users on your website, their geographical location, their social networks, their browsing history, etc. in order to understand what really interests them and will offer them recommendations for the products they need. Moreover, this deep understanding of the consumer will even make it possible to modify the price of each item according to the interest that the consumer shows for it.

On a more global scale, the artificial intelligence automatically tests different layouts and colors for the smallest elements of your website and keeps the most appreciated by Internet users, which will allow you to guarantee an optimal navigation experience.

Human conversations, or almost.

Thanks to the use of artificial intelligence, chatbots now give the impression of chatting with real human beings. They understand what you say and respond to you with great consistency. The integration of an intelligent chatbot on your platforms will therefore allow you to provide infallible assistance 24/7 for your visitors without having to pay the salary of a team of moderators, thus optimizing customer satisfaction at a lower level. cost.

Real-time social media monitoring

Thousands of interactions are exchanged every moment on social networks, which makes it not easy to keep an eye on what is being said about your business at all times.

The use of artificial intelligence solutions precisely allows you perfect monitoring, giving you not only the possibility of reacting instantly to any possible crisis but also of identifying ambassadors for your company.

The application of artificial intelligence in predictive marketing is therefore very beneficial for the company at all levels, whether to increase its sales volumes and customer satisfaction or to optimize its marketing costs.

In addition, this field represents not only an opportunity for companies but also for young students wishing to continue in this rapidly emerging sector, where the demand for specialized profiles still far exceeds their number on the labor market.

Interested? Do you feel that you are passionate about the field of artificial intelligence and predictive marketing? You can start this path by opting for a bac+5 course in computer engineering accessible directly after the baccalaureate and choose the master’s specialty in artificial intelligence, in a higher establishment such as HEM through its school HEM Engineering School.